Ventures

Pe masura ce firmele de analiza incearca sa dezvolte noi modalitati care sa reflecte cum sunt updatate paginile frecvent, "live" de catre gazda, modalitatea de a masura popularitatea acestor site-uri s-a schimbat.Nielsen Netratings este una dintre firmele de top care isi castiga existenta spunandu-le advertiserilor si publisher-ilor ce mai fac utilizatorii de web. Aceasta companie a anuntat astazi ca se va concentra mai putin pe numarul de vizualizari al unei pagini si mai mult pe timpul total petrecut pe site.Aceste noi metode sunt similiare modalitatilor prin careaudienta TV este masurata- nu prin activitatea de "butonare" a oamenilor de pe un program pe altul, ci prin activitatea de a ramane ceva mai mult asupra unui program si al urmari.Tehnologiile Rich Internet Application (RIA), cum ar fi AJAX si streaming(audio/video si alte continuturi cum ar fit abele de scor pentru sport si buletine de bursa live), au largit cu mult experienta consumatorilor si propun provocari majore sistemului de masurarare al audientei Internet.AJAX da refresh continutului fara sa reincarce intreaga pagina si streaming-ul ofera continut dinamic schimbabil printr-o singura pagina sau un media player- a explicat un comunicat de presa de la Nielsen Netratings ieri .Comunicatul de presa Nielsen Netratings a avorbit de asemenea si de site-urile de tip retea sociala- MySpace si YouTube. Raportul timpului petrecut pe aceste site-uri este de 3.6 la 1 insa, raportul paginilor vizualizate este mult mai mare 10.4 la 1.Vizitatorii Youtube petrec mai mult la o pagina decat cei care vizualizeaza pagini MySpace, deoarece acestia in principiu urmaresc videoclipuri si necesita mai putine refresh-uri pe pagina.In mai site-urile care se aflau in fruntea clasamentului celor mai vizionate 10 site-uri, au fost: Media Network, Yahoo! si MSN/Windows Live.

by Ana Maria Ciobanu for SigEx Ventures (http://sigexventures.com)

SigEx Ventures's matrix of properties are quickly becoming leaders in digital telebroadcasting, free content delivery allowing people to easily talk, view, upload and share through free online TV broadcasting, free unlimited global calls, video blogs and SMS. SigEx Ventures invests in projects deploying "free" to add-on royalty revenue models

These news are brought to you by CantellTV, its technology partner SigEx Telecom and its founder Chris Cantell. CantellTV is the fastest growing provider of digital broadcasting coupled with enhanced communications, allowing people to easily control, view, upload and share digital content through proprietary interface. CantellTV has relationships with a growing network of international clients delivering millions of videos per day with more than 50,000 new videos uploaded and 200 hours of new TV shows broadcasted daily to a wide range of viewers, from 5 to 7 year olds of LiveCartoons; to 16 to 24 year old active social users of MyJumps; to fortune 50 corporate clients utilizing enhanced broadcasting services. CantellTV is committed to delivering infinite choices to your world of entertainment at the tip of your fingers. Chris Cantell retains consulting arrangements with several pre-IPO companies.

edited by Tatiana Kucharikova

Labels: CantellTV, Chris Cantell, Christopher Cantell, digital broadcasting, SigEx Foundry, SigEx Telecom, SigEx Ventures, value of websites